Join the Party…Sponsored Content / Native Advertising!
Join the Party...Sponsored Content / Native Advertising! By Odin Soevik There are two ways to be invited to a party where someone is selling something. Either your host tells you, up front, that it’s a party where part of the event is sales-related, and hopes you’re interested. Or, there’s the kind where you thought you were being invited over for dinner but you find out, too late, that your host is selling you life insurance. When the latter happens, you may not know how you feel about your friend. It’s the same with native advertising. Sponsored [...]