Patient Engagement Leadership Series Part 1: Clinical Trial Participants Are Medical Heroes

Patient Engagement Leadership Series Part 1:  Clinical Trial Participants Are Medical Heroes “I think a hero is any person really intent on making this a better place for all people.”  ~ Maya Angelou In Embracing the Patient Centric Culture, I discussed the paradigm shift facing healthcare. “Instead of doing things for or to the patient, now the goal must be empowering and working in partnership with the patient...to elevate the perspectives of patients and caregivers, incorporating their needs and priorities…. Building active listening to, or obtaining a continuous stream of insights from patients and caregivers into [...]

Read More

Nov 2017By |0 Comments

Health Communications from a Linguist’s Perspective

Health Communications from a Linguist’s Perspective At the intersection of technology and innovation is improved healthcare communication.  Stanford Medicine X Conference, September 14-17, is an opportunity “to exchange bold new ideas about the future of medicine and the role technology will play in improving health.”  I'm proud to be participating in a panel discussion at Med X on Saturday, September 16.  My presentation explores the impact of social networks on interactions  between patients and their physicians as well as among patients and caregivers impacted by the same condition. Current issues impacting medical decision-making and health communication Among [...]

Read More

Sep 2017By |0 Comments

Humanizing The Brand Experience: Five Ways to Optimize Your Patient-Centric Strategy with Social Media

Humanizing The Brand Experience: Five Ways to Optimize Your Patient-Centric Strategy with Social Media Today, over 65% of American adults are using social media sites, and adoption from seniors (65 and older) has grown from 0% in 2006 to 35% in 2015. This digital transcendence has had profound implications for healthcare and medicine, which is now the leading factor that is enabling the entire healthcare ecosystem to pivot around the patient-centric model. The one-size-fits-all wonder drug and the physician-voice-driven model, as we know it, is rapidly undergoing a paradigm shift towards advanced biologics (i.e., cell-based immunotherapies) and [...]

Read More

Jun 2017By |0 Comments

Embracing The Patient-Centric Culture

Embracing The Patient-Centric Culture American physicist and philosopher, Thomas Kuhn said that throughout history, science goes through periods of “normal science” and change.  In periods of “normal science,” everyone is “committed to the same rules and standards for scientific practice,” Kuhn wrote in his 1962 book, The Structure of Scientific Revolutions.  Change occurs when this existing paradigm fails to adequately “meet the problems posed by an environment that [existing institutions] have, in part, created.”1 This type of transformation - which Kuhn called a paradigm shift - can be as tumultuous as a political revolution.  Today we are seeing [...]

Read More

Mar 2017By |0 Comments