Through social listening, survey and private research communities, clients deepen their understanding of patient and caregiver mindset, uncover unmet needs and infuse the authentic voice of the patient and caregiver for strategic solutions.
Collaborating with patients and caregivers to intimately understand their day-to-day realities helps clients build meaningful solutions.
Slightly more than half of all patients have gone without a prescribed medication for one reason or another.
27% Side effects
21% Insurance issues
16% Lack of effectiveness
3% Dosing issues
Patients “lived experience” with conditions provides real world needs assessment.
Almost 50% of surveyed Inspire members indicated that the benefit of being a member of Inspire was learning about clinical trials and treatment options.
Feelings and emotions impact patients/caregivers throughout the patient journey.
67% of almost 2000 patients experiencing chronic pain often or sometimes feel that doctors, nurses, pharmacists or other healthcare professionals are skeptical of their need for opioids to treat pain.
In a 24/7 media world, getting people’s attention, keeping it and being remembered can seem like unattainable goals. This is why relevance is critical. With detailed tailored and targeted communication, your messages rise above the rest. Inspire’s engaged patient and caregiver communities provide the details clients need to be truly relevant to their customers.
Leveraging “at-the-ready” relationships provides specifics that resonate, intimately clarifying understanding of the patient/caregiver lived experience.
Obtain the fine points of the user experience.
How do healthcare businesses and professionals bridge the gap between what they intend to convey to patients and caregivers and what is actually understood by patients and caregivers? First, healthcare businesses and professionals need to assess the basic knowledge of the patient and caregiver. Second, they need to identify what may interfere with understanding, e.g., feelings, emotions, the capacity to process health information. Third, they need access to the “language” of the patient and caregiver and they need to be able to speak that language. Inspire’s communities are the gateway to these three steps.
Feelings and emotions impact patients/caregivers throughout the patient journey, interfering with information gathering and understanding. Membership in Inspire builds emotional support and bridges to learning.
Benefits of belonging to Inspire’s Ovarian Cancer Support Community
Embarrassment about lack of health knowledge or understanding of health is overcome through supportive relationship.
About 40% of respondents belonging to one of our cancer communities reported asking for or receiving healthcare-related advice on social media.
An online support communities allows people to connect when they are physically and emotionally able to attend to the information
40% of respondents who belong to a cancer community confirmed that they offer health-related advice on social media.