These are comprehensive social media research projects that include up to 2 years of the top patient and caregiver social media sites and channels, including Inspire community data. Key or requested elements of the project can include: patient journey, key sources and online behaviors, treatment perceptions, drivers of treatment starts, stops and switches, competitive insights, unmet needs, lexicon, emotions, key patient and non-patient influencers, trial insights and more.

A smaller and more targeted version of the social landscape, this focused and custom research project addresses the most important questions using Inspire community content and the most relevant patient and caregiver content from open source social media. This research endeavor can also provide intelligence surrounding key events and conferences, including messages and activity around specific products, markets and conditions.

Conducted monthly, quarterly or semi-annually, these longitudinal, tracking research and analytics projects can be a high level update to a landscape, or an opportunity to track key topics and explore the online space and the patient/caregiver experience over time.

This project maps and explains a topic-specific online environment over the last year including top and relevant sources and key influencer profiles, content insights, stakeholder identification and insights, and actionable recommendations. The project focuses on who the top sources across a disease state are, where these people post and connect, how the content being shared differs across each site, how top sources behave on different sites and who are the influencers or “celebrities” on different sites and communities.