Inspire Insights Discover

Transforming Unstructured Social Media Content

to Meaningful Insights

Inspire’s proprietary content consists of over 10 million patient and caregiver-generated posts containing of, on average, 1,695 characters: a number over 16 times higher than the most common Facebook post length (103 characters).

Insights Discover brings Inspire’s proprietary content–the largest repository of English-language patient-created content about health on the Internet–together with key publicly available, open source, social media data for comprehensive intelligence on the experiences and behaviors of patients and caregivers.

This real world evidence combined with best-in-class research provides broad understandings, answer key questions, and develops or tests hypotheses.

Applying Insights Discover

Applied to clinical trial design Insights Discover can

Define meaningful outcomes measures
Increase recruitment, enrollment, engagement and retention by identifying unknown barriers embedded in protocol design [see The Virtual Advisory Board Solution]
Inform new indications

Applied to treatment experience design Insights Discover can

Identify pain points and emotions
Uncover real world barriers to adherence
Obtain novel patient inspired treatment strategies [see Inspire Discover Provides previously unknown patient insights with implications for product use]
Provide Intelligence on competitors

Applied to pharmacovigilance design Insights Discover can

Unearth previously unknown side effects [see Inspire posts forward medical research in adverse drug reactions, new study shows]
Identify side effects more quickly
Reveal real-world patient use insights and patterns

As leading experts in online healthcare community activity and content, Inspire’s research team leverages advanced analytics and sociolinguistic-based approaches to gather, identify, and analyze authentic and unstructured patient and caregiver social media content.

Within Discover, clients can choose between four offerings.

Social Landscape

These are comprehensive social media research projects that include up to 2 years of the top patient and caregiver social media sites and channels, including Inspire community data. Key or requested elements of the project can include: patient journey, key sources and online behaviors, treatment perceptions, drivers of treatment starts, stops and switches, competitive insights, unmet needs, lexicon, emotions, key patient and non-patient influencers, trial insights and more.

Strategic Deep Dive

A smaller and more targeted version of the social landscape, this focused and custom research project addresses the most important questions using Inspire community content and the most relevant patient and caregiver content from open source social media. This research endeavor can also provide intelligence surrounding key events and conferences, including messages and activity around specific products, markets and conditions.

Subscriptions

Conducted monthly, quarterly or semi-annually, these longitudinal, tracking research and analytics projects can be a high level update to a landscape, or an opportunity to track key topics and explore the online space and the patient/caregiver experience over time.

Digital Ethnography

This project maps and explains a topic-specific online environment over the last year including top and relevant sources and key influencer profiles, content insights, stakeholder identification and insights, and actionable recommendations. The project focuses on who the top sources across a disease state are, where these people post and connect, how the content being shared differs across each site, how top sources behave on different sites and who are the influencers or “celebrities” on different sites and communities.

Let’s talk solutions that best fit your needs!