The Case for Online Consumer Recruiting

The Case for Online Consumer Recruiting Over the past few years, recruiting for consumer healthcare market research has undergone a drastic change. In the past, pharma clients would take their business questions to their research vendors, who could easily leverage panel companies to fill the desired project samples and ultimately deliver successful insights back to their clients. As the industry has shifted its focus to oncologic conditions, rare diseases, orphan drugs and otherwise underserved populations, vendors are struggling to access these small, unique patient populations, resulting in partial, or even total, failures in fielding. I recently addressed [...]

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Jan 2018By |0 Comments

Finding the Rarest of the Rare for Market Research

Finding the Rarest of the Rare for Market Research: Patient Journey Mapping Through In-depth Interviews People with rare diseases have poorly understood patient journeys.  Recently, Inspire conducted a project for a client to identify unmet needs and uncover the frustrations and challenges of a group of hard-to-find patients with an extremely rare condition, Primary Periodic Paralysis or PPP which affects approximately 4,000 to 5,000 diagnosed individuals in the US. PPP is an exceptionally rare genetic neuromuscular disorder which involves the ion channels in muscular membranes. Children of someone who carries the condition have a 50-50 chance of [...]

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Nov 2017By |0 Comments

Humanizing The Brand Experience: Five Ways to Optimize Your Patient-Centric Strategy with Social Media

Humanizing The Brand Experience: Five Ways to Optimize Your Patient-Centric Strategy with Social Media Today, over 65% of American adults are using social media sites, and adoption from seniors (65 and older) has grown from 0% in 2006 to 35% in 2015. This digital transcendence has had profound implications for healthcare and medicine, which is now the leading factor that is enabling the entire healthcare ecosystem to pivot around the patient-centric model. The one-size-fits-all wonder drug and the physician-voice-driven model, as we know it, is rapidly undergoing a paradigm shift towards advanced biologics (i.e., cell-based immunotherapies) and [...]

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Jun 2017By |0 Comments

The Case for Patient-Centric Tailoring to Improve Brand Outcomes

The Case for Patient-Centric Tailoring to Improve Brand Outcomes One of the main objectives in both marketing and health education is to reach the right individuals with the right messaging in an attempt to change their behavior.  This is the value of patient centricity in healthcare.  Patient-centric messaging not only provides useful information to patients, but also strives to motivate them to achieve positive outcomes, leveraging a communication style with which they are comfortable.  A meta-analysis of tailored, web-based content indicates these interventions can impact behavioral outcomes and help people maintain these behaviors over time.1  A separate meta-analysis [...]

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May 2017By |0 Comments

A Researcher’s Goldmine: Quality, Motivated Participants, Fast

A Researcher's Goldmine: Quality, Motivated Participants, Fast Seventeen years.  That’s the average lag time between early clinical research efforts and real, positive, public health, pharmaceutical, or clinical interventions.1  Contributing to this delay is recruitment: the daunting task of finding and retaining willing participants for clinical trials and subsequent market research.  In the almost 11,000 clinical trials that were enrolling 2.8 million participants altogether in 2009, 27% failed to enroll anyone.2  In fact, less than five percent of adults with cancer participate in clinical trials.3 It is a time consuming task to identify participants based [...]

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Mar 2017By |0 Comments