Implementing patient centricity?

Implementing patient centricity? By Monica St. Claire Over 1,000 employees from bio-pharmaceutical, medical device and associated supplier companies responded to the Aurora Project’s recent Patient-Centric Benchmarks Survey. Of those respondents, 91% said patient centricity is important, a 6% increase from 2016. But only 30% believe the industry can make it a reality. Knowing how to be patient centric seems to be the missing ingredient. Only 22% of respondents agreed with this statement, “We know exactly what and how to teach [patient centricity] to our people.”1 While many articles call patient centricity a “mantra” and “cliché,”2 Inspire [...]

Health Communications from a Linguist’s Perspective

Health Communications from a Linguist’s Perspective At the intersection of technology and innovation is improved healthcare communication.  Stanford Medicine X Conference, September 14-17, is an opportunity “to exchange bold new ideas about the future of medicine and the role technology will play in improving health.”  I'm proud to be participating in a panel discussion at Med X on Saturday, September 16.  My presentation explores the impact of social networks on interactions  between patients and their physicians as well as among patients and caregivers impacted by the same condition. Current issues impacting medical decision-making and health communication Among [...]

The Patient-Industry Connection: Building Brand Loyalty

The Patient-Industry Connection: Building Brand Loyalty Many patients don’t know which pharmaceutical companies are responsible for the medications they take. What Patients Say About Their Relationship With Industry Over the last two years, Inspire’s Annual Survey illustrates this insight with little change from year to year. Despite regular medication usage, the majority of respondents had limited, if any, knowledge of the manufacturer of their treatment(s).  At most, 14 percent of responding patients and caregivers reported having a ‘relationship’ with these companies, characterized by utilizing such resources as educational materials or financial assistance or communicating with them directly. [...]

Adherence and Compliance: Is Our Language Patient Centric?

Adherence and Compliance: Is Our Language Patient Centric? T1 HATE hate hate hate the word "adherence." Makes pts who cannot follow instructions to the letter seem like unruly children. #hchlitss — Laurel Ann Whitlock (@twirlandswirl) March 27, 2015 1 During a tweetchat held in March 2015, patients with chronic conditions shared their feelings about the words adherence and compliance.  The above tweet illustrates the tone of that chat. The language of medication taking According to the Merriam-Webster Dictionary, compliance is “the act or process of doing what you have been asked or ordered to do.” 2 [...]

How Does Pharma Learn To Speak “Patient”?

How Does Pharma Learn To Speak “Patient”? After passage of the 21st Century Cures Act in December 2016, speaking “patient,” is more essential than ever. What does speaking “patient” mean? Speaking “patient” means truly understanding and interpreting what patients are saying. That’s because the Act promotes “incorporating the patient perspective” more intentionally and systematically throughout the drug and device development process. As Former FDA Commissioner Robert Califf explains, “This new law rightly recognizes that patients should play an essential role in the development of drugs and devices to diagnose and treat their disease, since patients [...]