BlogDec 2016

How has the COVID-19 Pandemic Impacted Chronically Ill Patients? Patient Reported Outcomes

How has the COVID-19 Pandemic Impacted Chronically Ill Patients? Patient Reported Outcomes By Kathleen Hoffman, PhD, MSPH Research in health and medicine has largely used quantitative methods. Using mixed methods, combining qualitative [...]

By |June 23rd, 2020|Patient Insights|0 Comments

Treatment Discussions of Rheumatoid Arthritis on Inspire

Treatment Discussions of Rheumatoid Arthritis on Inspire By Kathleen Hoffman, PhD, MSPH When someone says “arthritis,” do you imagine an elderly person? When joints deteriorate through age and use, that’s osteoarthritis. But [...]

Bringing Patients and the Life Science Industry Together: Patient Advocacy +

Bringing patients and the life science industry together: Patient Advocacy + By Robert Schultz “Progress is personal,” according to Bob Coughlin, President and CEO of the Massachusetts Biotechnology Council (MassBio) and the [...]

By |June 9th, 2020|Patient Communities, Patient Insights|0 Comments

Why Limit Awareness Trial Usage Surveys (ATUs) to HCPs? Patients and Caregivers Provide Needed Insights

Why Limit Awareness Trial Usage Surveys (ATUs) to HCPs? Patients and Caregivers Provide Needed Insights By Richard Tsai One online glossary defining ATUs (Awareness, Trial, and Usage studies) described them, in [...]

By |June 2nd, 2020|clinical trials, Patient Insights|0 Comments

Patients Enroll In Studies When They Have a Voice: Real World Study Succeeds with Patient Voice

Patients Enroll In Studies When They Have a Voice: Real World Study Succeeds with Patient Voice By Kathleen Hoffman, PhD, MSPH The most persistent hurdle in running a clinical trial is [...]

Exploring Treatment Options with Others Online: Crohn’s Disease and Ulcerative Colitis

Exploring Treatment Options with Others Online: Crohn’s Disease and Ulcerative Colitis By Kathleen Hoffman, PhD MSPH According to the CDC, in 2015, an estimated 1.3 percent of US adults (3 million) reported [...]

Involve Pharma Marketing Early in Drug Development

Involve Pharma Marketing Early in Drug Development By Richard Tsai In 2009, PricewaterhouseCooper published a paper predicting the landscape of pharma marketing in the decade to come titled “Pharma 2020: Marketing the [...]

By |April 28th, 2020|marketing, Patient Insights, Patient Stories|0 Comments