Blog Dec 20, 2016

What Do Patients Wish Their Doctors Knew?

What Do Patients Wish Their Doctors Knew? For the better part of the 21st century, researchers from academia and the pharmaceutical industry have observed, recorded, and attempted to influence the physician-patient [...]

Research Confirms: Valuable Patient-Centered Data on Inspire (Part 2)

Research Confirms: Valuable Patient-Centered Data on Inspire (Part 2) In part 1, Can Patient-Generated Health Communication on the Internet Enhance Pharmacovigilance?, I shared the results of a think tank co-sponsored by the [...]

Can Patient-Generated Health Communication on the Internet Enhance Pharmacovigilance?

Can Patient-Generated Health Communication on the Internet Enhance Pharmacovigilance? (Part 1) Spontaneous reporting of adverse drug reactions by health care providers has been the keystone of pharmacovigilance.  Yet health care providers tend [...]

Video Vignettes: Through Their Own Eyes: Systemic Scleroderma

Video Vignettes: Through Their Own Eyes: Systemic Scleroderma Approximately 300,000 people in the US live with scleroderma; about 100,000 of those people live with a form called systemic scleroderma.1 Scleroderma is a [...]

What Do Patients and Caregivers Know about Immunotherapy?

What Do Patients and Caregivers Know about Immunotherapy? Inspire’s Immunotherapy Awareness and Perceptions Survey According to a 2012 study, patient activation means “having the knowledge, skills, and confidence to manage one’s health.” [...]

Health Communications from a Linguist’s Perspective

Health Communications from a Linguist’s Perspective At the intersection of technology and innovation is improved healthcare communication.  Stanford Medicine X Conference, September 14-17, is an opportunity “to exchange bold new ideas about [...]

Know Your Audience: 4 Tips for Creating Compelling Sponsored Content for Inspire

Know Your Audience: 4 Tips for Creating Compelling Sponsored Content for Inspire Sponsored content or native advertising is advertising that has been integrated into the publisher’s platform so that it does not [...]

Video Vignettes: Through Their Own Eyes: Idiopathic pulmonary fibrosis

Video Vignettes: Through Their Own Eyes: Idiopathic pulmonary fibrosis In patients who have pulmonary fibrosis, the moist, elastic lung tissue starts to thicken and scar making it increasingly difficult for blood to [...]

Turning Visitors Into Customers: Introducing Sponsored Content On Inspire

Turning Visitors Into Customers: Introducing Sponsored Content On Inspire Trying to get your company’s content in front of engaged patients and caregivers is a daunting task in the information-overloaded Internet.  That’s why [...]

Video Vignettes: Through Their Own Lens: Living with Sarcoidosis

Video Vignettes: Through Their Own Lens: Living with Sarcoidosis “Imagine being in a crowd and wishing you were invisible, but you’re marked, and there is nowhere you can hide.” Shanene Higgins wrote [...]