Blog Dec 20, 2016

Humanizing The Brand Experience: Five Ways to Optimize Your Patient-Centric Strategy with Social Media

Humanizing The Brand Experience: Five Ways to Optimize Your Patient-Centric Strategy with Social Media Today, over 65% of American adults are using social media sites, and adoption from seniors (65 and older) [...]

Mobilizing Pharma: Mobile Apps and Devices

Mobilizing Pharma: Mobile Apps and Devices Today, fifty percent of Inspire’s members come to the community through their smartphones.  Another twenty percent came through tablets.1  Mobile behavior has changed so much in [...]

Do you really hear patients?

Do you really hear patients? Communication breakdowns between healthcare providers, patients, and caregivers can have profound impacts on long-term health.  Even for those not working directly with patients, as payers, hospital administrators [...]

The Case for Patient-Centric Tailoring to Improve Brand Outcomes

The Case for Patient-Centric Tailoring to Improve Brand Outcomes One of the main objectives in both marketing and health education is to reach the right individuals with the right messaging in an [...]

Patient-Centricity, Health Literacy and Pharma

Patient-Centricity, Health Literacy and Pharma According to an IBM white paper, “Patient-centric models put the needs of the patient first, but require greater patient responsibility and accountability.”1 This is a challenge.  Making [...]

Why Storytelling Builds Brands

Why Storytelling Builds Brands At the Cancer Moonshot Summit in June 2016,  Vice President Joe Biden shared a story of something that many patients and caregivers have experienced.  During his son Beau [...]

The Patient-Industry Connection: Building Brand Loyalty

The Patient-Industry Connection: Building Brand Loyalty Many patients don’t know which pharmaceutical companies are responsible for the medications they take. What Patients Say About Their Relationship With Industry Over the last two [...]

Adherence and Compliance: Is Our Language Patient Centric?

Adherence and Compliance: Is Our Language Patient Centric? T1 HATE hate hate hate the word "adherence." Makes pts who cannot follow instructions to the letter seem like unruly children. #hchlitss — [...]

Rare Disease and Social Media: Making Connections

Rare Disease and Social Media: Making Connections Being Alone and Disempowered Keeping illness, pain and suffering a secret for years is the reality for many people with rare diseases.  Now, on [...]

Making Patient Engagement Work

Making Patient Engagement Work Last week’s post Patient Experience Data and the Role of Social Media Part 1,  discussed the wealth of information about the patient experience that can be found in [...]