When It Comes to Clinical Trials, Patient Concerns Differ
When It Comes to Clinical Trials, Patient Concerns Differ By Kathleen Hoffman, PhD, MSPH In 2019, Inspire researched patients and caregivers feelings about, and understanding of, clinical trials. Over 1500 members [...]
Suffering Through the Opioid Crisis: The Language of Chronic Pain
Suffering Through the Opioid Crisis: The Language of Chronic Pain By Claire Harter, MA Market researchers in the pharmaceutical industry need to know their audience - their unmet needs, language, and [...]
Participation is Personal: Community Outreach Impacts Clinical Trial Diversity
Participation is Personal: Community Outreach Impacts Clinical Trial Diversity By Kathleen Hoffman, PhD, MSPH Despite FDA policy initiatives over the last few decades, certain groups continue to be unnecessarily underrepresented in [...]
Inspire’s MS Community Overcomes Patient Isolation with Peer-to-Peer Support and Experience
Inspire’s MS Community Overcomes Patient Isolation with Peer-to-Peer Support and Experience By Kathleen Hoffman, PhD, MSPH Over 15,000 members of Inspire have interest in, searched for, or have posted about multiple [...]
What Touchpoints Influence Drug Compliance for Chronic Illnesses?
What Touchpoints Influence Drug Compliance for Chronic Illnesses? By Kathleen Hoffman, PhD, MSPH Recent marketing research from Google shows that it takes 50-500 touchpoints to influence a purchase decision. While the [...]
No “One Size Fits All”
No "One Size Fits All" By Kathleen Hoffman, PhD, MSPH Clinical trial study designers are trying to find ways to increase participation and reduce dropout. According to three recent studies, the [...]
Where Can I Get This ‘Real World Data’ You Speak Of?
Where Can I Get This ‘Real World Data’ You Speak Of? By Robert Gardner How far has the importance of Real World Evidence advanced as part of treatment development? When the [...]
Patient Centricity: Joining Qualitative with Quantitative
Patient Centricity: Joining the Qualitative with the Quantitative By Monica St Claire Reams of market research and data can provide insight, but so can one patient in the room, telling you [...]
Doing Better and Feeling Worse: Patients with Long-term Conditions Describe Treatment Side Effects
Doing Better and Feeling Worse: Patients with Long-term Conditions Describe Drug Side Effects By Kathleen Hoffman, PhD, MSPH We live in fortunate times; people are now described as “living with” conditions. [...]
Getting the Real Story from Patients
Getting the Real Story from Patients By Kathleen Hoffman, PhD, MSPH Humans evolved in a storytelling milieu where stories taught and explained the world around us. Our brains carry this legacy, [...]