patient centricity Archives - Page 2 of 2

Why Storytelling Builds Brands

Why Storytelling Builds Brands At the Cancer Moonshot Summit in June 2016, Vice President Joe Biden shared a story of something that many patients and caregivers have experienced. During his son Beau Biden’s cancer treatment, Beau’s medical records needed to be transferred from one hospital to another a thousand miles away. Because of the lack of interoperability of systems, the Vice President had to get on an airplane and fly the medical records to the other institutions. It is striking that even someone with all the resources in the world had exactly the same problem as the [...]

Making Patient Engagement Work

Making Patient Engagement Work (Part 2) Last week’s post Patient Experience Data and the Role of Social Media Part 1, discussed the wealth of information about the patient experience that can be found in social media. Social media interactions are becoming more and more important as patients get involved in the decision making process around their health. Information exchange is essential to these interactions. Patient engagement--bringing the patient voice into research, development and through the entire product life cycle--requires transparency. Pharmaceutical companies are behind the curve on this. While a 2015 survey of 75 pharmaceutical companies found [...]