competitive intelligence Archives

Why Limit Awareness Trial Usage Surveys (ATUs) to HCPs? Patients and Caregivers Provide Needed Insights

Why Limit Awareness Trial Usage Surveys (ATUs) to HCPs? Patients and Caregivers Provide Needed Insights By Richard Tsai One online glossary defining ATUs (Awareness, Trial, and Usage studies) described them, in part, as “survey[s] to measure consumer awareness, trial, and product usage for a product category and/or brand...” But in a pharma marketing context, it seems as if the participant in the study is almost always presumed to be the prescriber. More than one source researched for this article was written with that assumption. For example, an article on current updates on how ATUs are implemented [...]

Engaging with communities on Inspire: Inspire’s Ostomy Support Community

Engaging with communities on Inspire: Inspire’s Ostomy Support Community Engaging with communities on Inspire: Inspire’s Ostomy Support Community Ostomy surgery is a procedure performed on people who have a diseased or malfunctioning colon, small intestines or bladder. After the procedure, bodily wastes - either urine, feces or indigestible food - leave the body through a created opening in the abdomen, called a stoma. Waste is collected in medical appliances. Bearing this significant change in basic bodily functions, coping with and accepting this transformation requires support. Providing this support is the Ostomy Discussion Community on Inspire, an example [...]