Millennials

Targeting Your Audience: Where and How to Engage Millennials with Health Messages

Targeting Your Audience: Where and How to Engage Millennials with Health Messages By Sara Ray In Clinical Trials: 8 Reasons Researchers Should Pay Attention to Millennials, I identified unique cohort characteristics and experiences that have impacted millennials.1 Constant connectivity and technological sophistication inform and shape their lives and outlook. We explored [...]

By |Aug 2018August 14th, 2018|Patient Engagement|0 Comments

Clinical Trials: 8 Reasons Researchers Should Pay Attention to Millennials

Clinical Trials: 8 Reasons Researchers Should Pay Attention to Millennials More than 25% of the US adult population are Millennials. At 83.1 million, a bigger cohort than Baby Boomers,1 Millennials are gaining leadership in their employment, having children (30% are parents)2 and becoming extremely influential both culturally and financially. Events that have [...]

By |Apr 2018April 24th, 2018|Patient Insights|0 Comments