Inspire

Implementing patient centricity?

Implementing patient centricity? By Monica St. Claire Over 1,000 employees from bio-pharmaceutical, medical device and associated supplier companies responded to the Aurora Project’s recent Patient-Centric Benchmarks Survey. Of those respondents, 91% said patient centricity is important, a 6% increase from 2016. But only 30% believe the industry can make it a [...]

From Research To Action for Patients

From Research To Action for Patients It is exciting to see the results of research providing strong, positive benefits to patients. That was the take-away from a joint presentation made by Inspire and Strongbridge BioPharma at the Pharmaceutical Market Research Conference (PMRC) this month. Last fall, Strongbridge BioPharma engaged Inspire to find [...]

Video Vignettes: Through Their Own Eyes: Heart Bypass Surgery

Video Vignettes: Through Their Own Eyes: Heart Bypass Surgery Our hearts start to beat at around a month and a half into pregnancy.1 We may take its constancy for granted until something goes wrong. Worldwide, cardiovascular disease is the leading cause of death with 17.7 million deaths each year.2 Coronary artery disease [...]

Research Confirms: Valuable Patient-Centered Data on Inspire (Part 2)

Research Confirms: Valuable Patient-Centered Data on Inspire (Part 2) In part 1, Can Patient-Generated Health Communication on the Internet Enhance Pharmacovigilance?, I shared the results of a think tank co-sponsored by the Drug Information Association (DIA) and the Cardiac Safety Research Consortium discussing the use of patient postings on social media for [...]

Can Patient-Generated Health Communication on the Internet Enhance Pharmacovigilance?

Can Patient-Generated Health Communication on the Internet Enhance Pharmacovigilance? (Part 1) Spontaneous reporting of adverse drug reactions by health care providers has been the keystone of pharmacovigilance.  Yet health care providers tend to under-report for a variety of reasons including lack of time, complacency, indifference, fear of medico-legal consequences or their uncertainty [...]

Video Vignettes: Through Their Own Eyes: Systemic Scleroderma

Video Vignettes: Through Their Own Eyes: Systemic Scleroderma Approximately 300,000 people in the US live with scleroderma; about 100,000 of those people live with a form called systemic scleroderma.1 Scleroderma is a connective tissue disorder involving the fibrous protein called collagen that is found in structures like cartilage, ligaments and tendons, throughout [...]

Know Your Audience: 4 Tips for Creating Compelling Sponsored Content for Inspire

Know Your Audience: 4 Tips for Creating Compelling Sponsored Content for Inspire Sponsored content or native advertising is advertising that has been integrated into the publisher’s platform so that it does not disrupt the audience’s experience.  Unlike banner ads or other advertising, the character of the content matches the native content that [...]

Video Vignettes: Through Their Own Eyes: Idiopathic pulmonary fibrosis

Video Vignettes: Through Their Own Eyes: Idiopathic pulmonary fibrosis In patients who have pulmonary fibrosis, the moist, elastic lung tissue starts to thicken and scar making it increasingly difficult for blood to get oxygenated. As scarring builds up over time in this progressive disease, the amount of oxygen getting to the brain [...]

Turning Visitors Into Customers: Introducing Sponsored Content On Inspire

Turning Visitors Into Customers: Introducing Sponsored Content On Inspire Trying to get your company’s content in front of engaged patients and caregivers is a daunting task in the information-overloaded Internet.  That’s why it’s important to look for new content discovery strategies. Sponsored Content Sponsored content is becoming the solution for many organizations. [...]

Video Vignettes: Through Their Own Lens: Living with Sarcoidosis

Video Vignettes: Through Their Own Lens: Living with Sarcoidosis “Imagine being in a crowd and wishing you were invisible, but you’re marked, and there is nowhere you can hide.” Shanene Higgins wrote that in her essay “Marked: My scars remind me of my purpose,” part of Inspire’s 2017 Experts by Experience eBook. [...]