Enhance your content discovery and engagement with Sponsored Content on Inspire
Sponsored Content on Inspire provides clients the opportunity to share their content as a native ad directly in one of Inspire’s 220+ condition-specific communities.
Why Sponsored Content?
What is it?
Sponsored Content in Action
Key Product Benefits
How does it work?
How is it different from other promotion/advertisement products?
1. Significantly higher Click Through Rates (CTR) than banner ads and other online advertising
2. Opportunity to obtain detailed demographic and locational intelligence on prospects
3. Ability to collect informative behavioral data on prospects
Guidance on Sponsored Content Specifications:
Preview title length: 50 characters*
Preview text length: 300 characters*: The preview text is what is shown in the feed. Readers have the opportunity to click to expand and view Expanded text.
Expanded text length: Inspire recommends a maximum of 800 words if there are no images or videos, or 500 words if there are images or videos, not including scrolling ISI
Animation: Scrolling ISI can be added in the expanded content (maximum length 15 seconds)
Creatives: Inspire recommends refreshing the sponsored content once per month to ensure higher engagement. Inspire’s digital editor will work with you to ensure that the content is as relevant and meaningful as possible
Image or Video dimensions: No image or video in the preview. In the expanded content, it may be 350 pixels wide and up to 500 pixels high. Height requirements can be modified if necessary. JPG, GIF, or PNG supported.
*These are standard sizes to fit the available space, but if longer or shorter than average characters are used, there may be more or less space accordingly.
Our Digital Editor is available to optimize your content to our members interests and needs.