Case Studies

Understanding Patient Experience with Next Generation Sequencing, Treatment Decision-making and Clinical Trial Research

Recruiting Qualified, Consented Patients Just Got Easier

Using Analysis of Online Patient Discussions to Inform Biomarker Lung Cancer Content: An Inspire – American Lung Association Collaboration

Patient-Centered Pre-launch Marketing Information

How to Build a Support Community

Insights from Patients with Stage IV Cancer Aid Product Marketing

Patient Feasibility Research: Protocol Design and Relevant Endpoints

Real World Voice Insights: Communicating about Rare Disease

Rare Disease Patient Insights for HEOR

Health Economics and Outcomes Research (HEOR) with Advanced Cancer Patients

Consistent Audience Quality for Digital Pharmaceutical Advertising

Patient and Caregiver Study (ATUs) Results Breathe New Life Into a Mature Brand

Improving Clinical Trial Protocol Design to Enhance Trial Participation

Virtual Research for Patient and Caregiver Insights

Caregivers of Patients with Rare Disorders Provide Essential Marketing Answers

Advanced Feedback from Patients on Clinical Trial Protocol

Product Promotion in High-Growth Communities

Linguistic Analysis and Audience Insights: How Chronic Pain Patients Communicate About Pain

Using mixed methodology for branded and unbranded message testing

How Does Pharma Learn How to Speak Patient? Volume II White Papers

Concept and Message Testing for Commercial Product Researchers

Sociolinguistic Analysis of Online Rare Disease Communication Offers Details of Patient Reported Outcomes

Don’t Overlook Unbranded Content

Avoiding Pitfalls: Using Patient Insights for Product Marketing

Personalized Email Journeys Case Study