How Does Pharma Learn To Speak “Patient”?
an eBook from Inspire
About How Does Pharma Learn To Speak “Patient”?
This eBook takes readers through an example of discourse analysis of a patient community on Inspire. In the process, author Kathryn Ticknor demonstrates how the language of patients is a different language from “medicalese,” the language of medicine. Her insights are a first step in learning how to speak “patient.”
Highlights of the eBook
- Find out the importance of a speech community in understanding the language of patient.
- Learn the significance of identifying the words, metaphors and narratives that convey meaning to patients.
- See what insights can be drawn from conducting discourse analysis on patient communication in community.
Kathryn Ticknor, Senior Research Manager at Inspire, is a marketing researcher with expertise in linguistic insights, ethnography, human-centered design and unstructured data analysis. With disease-state experience across a variety of chronic conditions, she brings a wealth of knowledge and understanding of the patient journey.
Download How Does Pharma Learn To Speak “Patient”?
Preview this eBook