Project Description

About This Case Study

Inspire’s robust email campaigns include personalized email journeys often coordinated through Activity Summary emails. Since Inspire members are highly receptive to email-based communication, the Inspire team wanted to test email’s ability to increase engagement with members known to be browsers of condition-specific communities.

1) Find out how Inspire emails can increase patient engagement and provide a prosperous platform for DTC advertising. 

2)  Consider how Inspire reach and engagement actions maximize patient interactions with Activity Summary and other journey emails to benefit promotion of and education about life science products and services.

3) Understand how targeting engaged patients and caregivers through Inspire’s Activity Summary emails enhances digital marketing. 

Download, “Personalized Email Journey Case Study”

personalized email