Inspire Insights: Engage Reveals Knowledge and Communication Gaps in HCV Patients Jul 2018

Project Description

About This Case Study

An early marketing strategy team came to Inspire to better understand the impact of a specific, severe complication in Hepatitis C patients, on quality of life and other outcome variables. This research would help them understand the interest in and potential of a treatment for this complication.

1) Learn how Inspire’s short turnaround time in survey fielding quickly provided details about unknown complication outcomes that HCV patients experience.

2) Understand how Inspire’s survey informed Virtual Patient Interviews (VPIs) for a deep dive into the patient journey with this complication.

3) Find out how the combination of quickly implemented surveys and VPIs provided needed intelligence on patients’ interest in a novel treatment.   

Download, “Inspire Insights: Engage Reveals Knowledge and Communication Gaps Around Severe Complication in HCV Patients.”