Project Description

How Does Pharma Learn To Speak Patient: Vol. III

From the leader of patient-centered virtual research, our third installment of this ebook includes:

Clinical Research and Development

The COVID-19 pandemic in 2020 brought site-dependent clinical trials to a standstill. Patients’ input helps get clinical trials back on track.

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Commercial Marketing Research

When the pandemic challenged traditional sales market development practices, those who pivoted pre-launch investment to online market preparation with patient awareness campaigns and patient-focused market research had the greatest success.

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