About This Case Study
Inspire received an FDA grant to study how patients converse online about chronic pain and pain relief treatments through an exploration of the patient journey and the top challenges, successes, and perceptions of those who live with chronic pain. This research has value to pharmaceutical market research.
1) Learn what market researchers can uncover through analysis of online communication.
2) Understand the hashtags and biographical descriptions used online by chronic pain patients to self-identify.
3) Find out how Natural Language Processing and hands-on sociolinguistic analysis can provide market researchers with a deep understanding of unknown and unmet needs and experiences of chronic pain patients.
Download, “Linguistic Analysis and Audience Insights: How Chronic Pain Patients Communicate About Pain”