Project Description

About This Case Study

Inspire has the largest centralized online populations of patients and caregivers with many rare diseases. For a new product launch, Inspire can provide primary and deep data from patients and their caregivers with rare diseases. 

In this case, Inspire obtained marketing insights from caregivers of pediatric patients with a rare genetic disorder.  

1) Learn how Inspire’s research team obtained detailed caregiver insights on patient treatment history.

2) Find out what marketing content resonated with these caregivers.

3) Understand how Inspire’s access to caregivers of patients with rare disorders provided essential details to help fulfill the basic marketing tenet: “Know Your Audience.”

Download, “Caregivers of Patients with Rare Disorders Provide Essential Marketing Answers”