Pharma & Biotech Industry

Pharma & Biotech Industry Aug 22, 2016

Patient-Centricity Throughout The Product Lifecycle

From understanding customer needs and wants to building relationships and customer success, Inspire’s communities of trust provide access to flexible, willing and engaged patients and caregivers. Our solutions not only help our customers gather deep patient insights; but they further empower teams, from clinical through commercial, with intelligence and data that ensures success.

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Research And Development

Clinical trial promotion and life cycle management

Inspire’s targeted promotion capabilities to patients with specific medical condition(s) accelerates clinical trial recruitment time.  For clients interested in long-term, strategic clinical trial partnerships, custom, private, clinical trial communities are also available.

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Market research

Understanding the patient experience helps clients working in Development brand their products more effectively.  Incorporating the patient perspective in clinical trial design is possible.  From patient assistance programs, packaging and messaging to administration of and access to the medical product, information gleaned from surveys, virtual patient interviews or other research services builds patient-centered products. Through Inspire, clients have access to our large number of hard-to-find patient populations who have opted-in to participate in research.

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Launch And Marketing

DTC and marketing

Inspire’s extensive reach (over 10 million unique users) and concentrated, medical condition-specific patient support groups (200+) makes it ideal for DTC marketing efforts.  For example, there are more than 275,000 members in 30+ cancer support groups.  Learn more about our patient populations here or contact us to discuss options here.

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Market research

An understanding of your audience–their level of literacy, the idioms they use, the photographs, colors, and other variables that appeal to them–is a basic marketing principle.  Inspire’s patient population who have opted-in to participate in research is accessible and eager to help.  A/B/C/D testing and other essentials of pre-launch market research are within the purview of Inspire’s expert market research team.  For already commercialized products, marketers can gain insights and feedback from patients who are using the product.  This indispensable intelligence can optimize campaigns, elevate brands and enhance goodwill.

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