Inspire Promote Apr 2018

Inspire Promote™ offers clients opportunities to build, launch, and promote their brands. Since patients and caregivers join communities on Inspire based on their conditions and interests, with Inspire Promote, companies and organizations can market directly to their target audience. This condition-specific targeting returns significantly higher-than-average industry performance thus maximizing organizations return on investment. Clients can be confident that our channel will return optimal engagement results for their next campaign.

Value to the Client:

  • Helps create narrow highly segmented populations and helps locate hard to find populations.
  • Inspire is a more engaged population; Inspire users click at a higher rate than (CTR compared to Industry averages).
  • Flexibility of ad formats to put the right content to the user at the right place; a more guided process.

Value Patient/Caregiver:

  • Potentially access information about brands that they might not access through a normal internet search.
  • An opportunity to view unbranded content that's informational about the disease.
  • Awareness of co-pay assistance programs to help them get access to drugs/treatments.

Inspire Promote provides four promotional platforms

Community Banner Advertising

Banner Ads, either dynamic or static, are available in a variety of sizes. They can direct members to either branded or unbranded client properties.

Targeted Custom Emails

Targeted emails are sent to members of communities that have opted-in for promotional offers. The content of the emails are promotional or educational in nature. Inspire can use already approved language for these emails, or assist your team in creating materials that will resonate best with Inspire members and answer questions that patients are looking for.

Sponsored Content

Sponsored Content on Inspire provides clients the opportunity to share their content as a native ad directly in one of Inspire’s 220+ condition-specific communities. The content is cohesively integrated into in-feed discussions. For more information on specifications click here.

Active Summary Email Banner Advertising

Inspire sends members a custom email on a daily or weekly basis highlighting member’s specific messages, friend requests, new posts and more. Banner ads in a variety of sizes are placed in the emails.

Our case study, Inspire Promote: Targeting Engaged Patients Makes A Difference, describes the return on investment of one life science companies use of Inspire Promote.

Interested in promoting your brand with Inspire?