Social media is a great avenue for patients to discuss their personal health. Industry needs to implement new ways to engage, access and support patient populations in a digital space. Inspire’s solution to this problem is creating a safe online environment for industry and patient/caregiver interaction called Inspire Launch. Launch is the centerpiece of industry patient support and engagement strategy. Sponsoring a community encourages longitudinal patient interaction while having branding and resources readily available to patients.
Two ways to utilize Inspire Launch
- Creating a sponsored disease-specific community with Inspire. These disease specific communities are a key pillar of strong patient engagement and support strategies by helping patients find each other and connect.
- Creating a company-wide community to foster discussion around companies products or offerings across all therapeutic areas (TA). This option is ideal if the focus is solving one piece of the patient engagement puzzle across all TAs simultaneously.
Value to the client:
- Safe, single environment for all client, patient and caregiver interaction.
- Patients and caregivers have intrinsic motivation to return frequently (Daily/weekly/monthly).
- Actively engage your audience through promotional initiatives while obtaining insights on your consumers’ needs and wants.
- Support patients throughout their entire patient journey from pre-diagnosis to diagnosis and treatment.
Value to the patient & caregiver:
- Emotional support, practical support, and sharing of scientific/industry information.
- Connect with friends, read other’s content, create their own content, share pictures, etc.
- Opportunities to volunteer for clinical trials and market research.
- Patients will gain more trust working with industry through community engagement.
What is a community?
Communities with Inspire are disease-specific online spaces for industry, patients and caregivers to interact. Users or members can gain further knowledge about the disease affecting them, seek and offer support for one another and connect with others with similar circumstances.
Included Basic Features
All Inspire communities include
How Inspire Launch Works
To learn about the effectiveness of launching a community, read our case study, Launching communities with Inspire: The Pancreatic Neuroendocrine Tumor (PNET) support community.