CASE STUDY

Increase awareness with community banners and sponsored content

Client objective

Demonstrate increased brand awareness and engagement

Inspire’s client, a leading non-small cell lung cancer brand, wanted to increase brand awareness and discussions of its product.

Inspire solution

Sponsored content

Inspire deployed a sponsored content program within its lung cancer community.

The results

As a result of the sponsored content campaign, brand-specific searches on Inspire increased by 8% and brand mentions increased by 5%.

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