Making Patient Engagement Work

Making Patient Engagement Work (Part 2) Last week’s post Patient Experience Data and the Role of Social Media Part 1,  discussed the wealth of information about the patient experience that can be found in social media.  Social media interactions are becoming more and more important as patients get involved in the decision making process around their health. Information exchange is essential to these interactions.  Patient engagement--bringing the patient voice into research, development and through the entire product life cycle--requires transparency. Pharmaceutical companies are behind the curve on this.  While a 2015 survey of 75 pharmaceutical companies found [...]