Targeting Your Audience: Where and How to Engage Millennials with Health Messages

Targeting Your Audience: Where and How to Engage Millennials with Health Messages By Sara Ray In Clinical Trials: 8 Reasons Researchers Should Pay Attention to Millennials, I identified unique cohort characteristics and experiences that have impacted millennials.1 Constant connectivity and technological sophistication inform and shape their lives and outlook. We explored where and how they spent their time online as healthcare consumers. To learn more, the research team at Inspire surveyed over 300 members between the ages of 18 and 36. (see note below) We focused on where and why they are active online, and their [...]

Clinical Trials: 8 Reasons Researchers Should Pay Attention to Millennials

Clinical Trials: 8 Reasons Researchers Should Pay Attention to Millennials More than 25% of the US adult population are Millennials. At 83.1 million, a bigger cohort than Baby Boomers,1 Millennials are gaining leadership in their employment, having children (30% are parents)2 and becoming extremely influential both culturally and financially. Events that have influenced this generation include the 9-11 terrorist attack, the Iraq and Afghanistan wars, the release of the iPhone in 2007, and the election of our first African American president.3 Another key experience has been the Great Recession. Many Millennials entered the job market during the great [...]