Know Your Audience: 4 Tips for Creating Compelling Sponsored Content for Inspire

Know Your Audience: 4 Tips for Creating Compelling Sponsored Content for Inspire Sponsored content or native advertising is advertising that has been integrated into the publisher’s platform so that it does not disrupt the audience’s experience.  Unlike banner ads or other advertising, the character of the content matches the native content that the publisher’s audience expects.  It has the look and feel of that platform.  The result is an almost seamless flow of content for the audience. Creating content that is smooth and harmonious with native content can be challenging when regulations need to be [...]