Inspire Promote Archives - Inspire Corporate

Email in Healthcare: Reaching the Most Engaged Patients with your DTC Campaigns
Patient engagement

Email in Healthcare: Reaching the Most Engaged Patients with your DTC Campaigns

Email in Healthcare: Reaching the Most Engaged Patients with your DTC Campaigns By Odin Soevik Patients are becoming increasingly involved in managing their own health. While they might not be able to write their own prescriptions, patients are actively seeking out information about new products and treatments, and using it to ask the right questions of their doctors. Getting treatment information into the hands of these patients comes down to carefully managed, targeted-communication. Providers that choose the right balance of tools are in the best position to help patients improve their outcomes. When it comes to choosing [...]

Feb 2019By Odin Soevik|0 Comments

Boosting Engagement with Inspire Promote: Sponsored Content
Marketing

Boosting Engagement with Inspire Promote: Sponsored Content

Boosting Engagement with Inspire Promote: Sponsored Content By Odin Soevik Last year we created a new Promote offering - Inspire Promote: Sponsored Content. Sponsored Content, a form of native advertising, allows clients to publish long-form, brand-sponsored content with the look and feel of posts within the discussion feed of our communities. (See, Turning Visitors Into Customers: Introducing Sponsored Content On Inspire). Unlike banners or other advertising products, Inspire Promote: Sponsored Content blends almost seamlessly into the feed. Yet we are careful to follow regulatory guidelines that ensure that the content is clearly labeled and not misleading to members and [...]

Jul 2018By Odin Soevik|0 Comments

Real World Evidence Substantiates the Audience Quality of Inspire’s Membership
Patient engagement

Real World Evidence Substantiates the Audience Quality of Inspire’s Membership

Real World Evidence Substantiates the Audience Quality of Inspire’s Membership By Odin Soevik With spending on direct-to-consumer digital advertising at $343 million in 2017, pharmaceutical companies want to know that their money is spent to reach the right patients and caregivers at the right time.1 Reaching a quality audience has been the challenge for online advertising. But now, companies have access to Real World Evidence (RWE), from electronic health records to patient claim records and other “big data” extraction. RWE is being coupled with marketing strategies to determine audience quality.2 Recently, a digital agency for a major [...]

Jul 2018By Odin Soevik|0 Comments

Five must-haves for your patient-centric email campaigns
Marketing

Five must-haves for your patient-centric email campaigns

Five must-haves for your patient-centric email campaigns Inspire Promote offers clients the ability to market directly to our members using Targeted emails. These emails are a flexible way to launch in-house content using Inspire-approved language that resonates best with patients and caregivers alike. Inspire members are highly receptive when to receiving promotional offers via email. Of the US-based members interested in psoriasis, for example, more than 80% opted in. When connecting with members via email, it’s important to differentiate yourself and your brand. We’ve all experienced email overload. The average person, in 2018, receives over 110 emails [...]

May 2018By Odin Soevik|0 Comments

Everything Your Organization Needs in One Place: Inspire Products
Patient engagement

Everything Your Organization Needs in One Place: Inspire Products

Everything Your Organization Needs in One Place: Inspire Products Inspire has four product lines available to address the needs of the life science industry and other healthcare organizations, like hospitals and clinics. Thousands of patients within Inspire’s communities are interested in and actively looking for opportunities to participate in clinical trials. They are members with rare diseases as well as more common conditions. They are asking each other questions like: “How do I know if a clinical trial is right for me? How do I know if I am right for a [...]

Apr 2018By Jeff Terkowitz|0 Comments