Turning Visitors Into Customers: Introducing Sponsored Content On Inspire

Turning Visitors Into Customers: Introducing Sponsored Content On Inspire Trying to get your company’s content in front of engaged patients and caregivers is a daunting task in the information-overloaded Internet.  That’s why it’s important to look for new content discovery strategies. Sponsored Content Sponsored content is becoming the solution for many organizations.   Also called native advertising, sponsored content is a form of advertising that is integrated into the publisher’s platform. Whether a written piece, an infographic, or video, it has the look and feel of the content of that platform. Unlike banners or other advertising products that [...]