Buzzword Bingo and Sponsored Content/Native Advertising

Buzzword Bingo and Sponsored Content / Native Advertising By Odin Soevik “Buzzword bingo” is a game in which everyone in a meeting gets a one-page grid of today’s business buzzwords. Each time a person in the meeting says one of the words, you mark the box with that word in it. The first person to mark off a full line of buzzwords, wins. If you work in pharmaceutical marketing, your bingo card definitely has some form of the word “storytelling” on it, along with a set including authenticity, relationship, brand equity, eWOM, influencers, and the old [...]