email marketing Archives

Engaging Emails Meet the Mark: Fostering Relationships

Engaging Emails Meet the Mark: Fostering Relationships By Linnea Madsen, Odin Soevik, Zeba Khan Inspire utilizes several strategies to engage with our members; one method is our Activity Summary emails. With the Activity Summary, we feature all new discussion posts, replies and reactions -- the activity – that occurs in all of a member’s communities. Members can choose to receive these summaries on a daily or weekly basis. Or they can opt-out. Over 600,000 Activity Summary emails are sent out on a daily basis to our members. For benchmarks on email engagement in 2018, Campaign Monitor obtained [...]

Email in Healthcare: Reaching the Most Engaged Patients with your DTC Campaigns

Email in Healthcare: Reaching the Most Engaged Patients with your DTC Campaigns By Odin Soevik Patients are becoming increasingly involved in managing their own health. While they might not be able to write their own prescriptions, patients are actively seeking out information about new products and treatments, and using it to ask the right questions of their doctors. Getting treatment information into the hands of these patients comes down to carefully managed, targeted-communication. Providers that choose the right balance of tools are in the best position to help patients improve their outcomes. When it comes to choosing [...]