click through rate Archives - Inspire Corporate

Can We Have Your Attention, Please?
Patient engagement

Can We Have Your Attention, Please?

Can We Have Your Attention, Please? By Heather Holder and Odin Soevik Internet users have a lot of experience in ignoring online advertising. The term “banner blindness” appeared around 1998 to describe online users’ acquired ability to ignore most banner ads as irrelevant to them. That’s 21 years of practice. Presumably, as new forms of advertising are developed, audiences have only gotten better at recognizing ads, and, if average click-through rates are a measurement, overlooking them. The Role of Personal Relevance Human brains are designed to perform “selective filtering,” attending to what is immediately relevant and [...]

Sep 2019By Heather Holder|0 Comments

Boosting Engagement with Inspire Promote: Sponsored Content
Marketing

Boosting Engagement with Inspire Promote: Sponsored Content

Boosting Engagement with Inspire Promote: Sponsored Content By Odin Soevik Last year we created a new Promote offering - Inspire Promote: Sponsored Content. Sponsored Content, a form of native advertising, allows clients to publish long-form, brand-sponsored content with the look and feel of posts within the discussion feed of our communities. (See, Turning Visitors Into Customers: Introducing Sponsored Content On Inspire). Unlike banners or other advertising products, Inspire Promote: Sponsored Content blends almost seamlessly into the feed. Yet we are careful to follow regulatory guidelines that ensure that the content is clearly labeled and not misleading to members and [...]

Jul 2018By Odin Soevik|0 Comments

Five must-haves for your patient-centric email campaigns
Marketing

Five must-haves for your patient-centric email campaigns

Five must-haves for your patient-centric email campaigns Inspire Promote offers clients the ability to market directly to our members using Targeted emails. These emails are a flexible way to launch in-house content using Inspire-approved language that resonates best with patients and caregivers alike. Inspire members are highly receptive when to receiving promotional offers via email. Of the US-based members interested in psoriasis, for example, more than 80% opted in. When connecting with members via email, it’s important to differentiate yourself and your brand. We’ve all experienced email overload. The average person, in 2018, receives over 110 emails [...]

May 2018By Odin Soevik|0 Comments

Know Your Audience: 4 Tips for Creating Compelling Sponsored Content for Inspire
Patient engagement

Know Your Audience: 4 Tips for Creating Compelling Sponsored Content for Inspire

Know Your Audience: 4 Tips for Creating Compelling Sponsored Content for Inspire Sponsored content or native advertising is advertising that has been integrated into the publisher’s platform so that it does not disrupt the audience’s experience. Unlike banner ads or other advertising, the character of the content matches the native content that the publisher’s audience expects. It has the look and feel of that platform. The result is an almost seamless flow of content for the audience. Creating content that is smooth and harmonious with native content can be challenging when regulations need to be [...]

Aug 2017By Jeff Terkowitz|0 Comments