Inspire Insights: What You Learn From Caregivers

Inspire Insights: What You Learn From Caregivers By Kathleen Hoffman, PhD MSPH According to the AARP’s 2015 report, “Valuing the Invaluable,” around 18% of adults in the US provide care as unpaid caregivers to family members. Over half of these caregivers are women. 1, 2 Of Inspire’s 1.3 million members, about one-third are caregivers. Yet the number of caregivers in a community truly depends on the medical condition: the rare disease community, Tuberous Sclerosis Alliance Support Community on Inspire, has over 13,000 members, over half of which (53%) are caregivers.  Likewise, the Alzheimer's Foundation of America Support [...]

Know Your Audience: 4 Tips for Creating Compelling Sponsored Content for Inspire

Know Your Audience: 4 Tips for Creating Compelling Sponsored Content for Inspire Sponsored content or native advertising is advertising that has been integrated into the publisher’s platform so that it does not disrupt the audience’s experience.  Unlike banner ads or other advertising, the character of the content matches the native content that the publisher’s audience expects.  It has the look and feel of that platform.  The result is an almost seamless flow of content for the audience. Creating content that is smooth and harmonious with native content can be challenging when regulations need to be [...]