Activity Summary Emails Archives

Is There Any Way Left To Reach Patients?
Patient engagement

Is There Any Way Left To Reach Patients?

Is There Any Way Left To Reach Patients? By Hillary Kuhl As patients rely less on physicians as their ultimate information resource, their treatment decision-making has increased in complexity. Inspire’s most recent Annual Survey found almost a quarter of patients making treatment decisions alone, nearly 70 percent making treatment decisions in collaboration with their physicians and only nine percent leaving the decision to their doctor. Patient involvement in their care has dramatically increased: patients talk about treatment options at least every other doctor visit and almost half said they initiate discussions about new treatment options.1 While [...]

Aug 2019By Hillary Kuhl|0 Comments

Engaging Emails Meet the Mark: Fostering Relationships
Patient engagement

Engaging Emails Meet the Mark: Fostering Relationships

Engaging Emails Meet the Mark: Fostering Relationships By Linnea Madsen, Odin Soevik, Zeba Khan Inspire utilizes several strategies to engage with our members; one method is our Activity Summary emails. With the Activity Summary, we feature all new discussion posts, replies and reactions -- the activity – that occurs in all of a member’s communities. Members can choose to receive these summaries on a daily or weekly basis. Or they can opt-out. Over 600,000 Activity Summary emails are sent out on a daily basis to our members. For benchmarks on email engagement in 2018, Campaign Monitor obtained [...]

Jul 2019By Linnea Madsen|0 Comments

Email in Healthcare: Reaching the Most Engaged Patients with your DTC Campaigns
Patient engagement

Email in Healthcare: Reaching the Most Engaged Patients with your DTC Campaigns

Email in Healthcare: Reaching the Most Engaged Patients with your DTC Campaigns By Odin Soevik Patients are becoming increasingly involved in managing their own health. While they might not be able to write their own prescriptions, patients are actively seeking out information about new products and treatments, and using it to ask the right questions of their doctors. Getting treatment information into the hands of these patients comes down to carefully managed, targeted-communication. Providers that choose the right balance of tools are in the best position to help patients improve their outcomes. When it comes to choosing [...]

Feb 2019By Odin Soevik|0 Comments

Real World Evidence Substantiates the Audience Quality of Inspire’s Membership
Patient engagement

Real World Evidence Substantiates the Audience Quality of Inspire’s Membership

Real World Evidence Substantiates the Audience Quality of Inspire’s Membership By Odin Soevik With spending on direct-to-consumer digital advertising at $343 million in 2017, pharmaceutical companies want to know that their money is spent to reach the right patients and caregivers at the right time.1 Reaching a quality audience has been the challenge for online advertising. But now, companies have access to Real World Evidence (RWE), from electronic health records to patient claim records and other “big data” extraction. RWE is being coupled with marketing strategies to determine audience quality.2 Recently, a digital agency for a major [...]

Jul 2018By Odin Soevik|0 Comments