About This Case Study
Using both surveys and interviews in combination with patient members of Inspire can reveal unknowns that are essential for effective market research.
1) Learn what commercial marketers can uncover about patients knowledge about and understanding of their diagnostic tests.
2) Find out what commercial market researchers can learn from patients about effective design elements.
3) Understand the insights patients can provide commercial market researchers when both quantitative and qualitative methods are used to elicit information on the actionability of a message.
Download, “Using mixed methodology for branded and unbranded message testing”