Project Description

About This Case Study

How do patients facing life-threatening conditions discuss and think about survival? A pharmaceutical client’s product marketing team came to Inspire for answers. 

1) Find out what health sociolinguists can provide to product market clients by analyzing unstructured patient posts. 

2) Learn the importance of language and the differences found in language usage based on age and stage of life.

3) Understand how Inspire’s unique capabilities and quick implementation can improve marketing campaigns.

Download, “Avoiding Pitfalls: Using Patient Insights from Social Media for Product Marketing”

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