About This Case Study
Knowing the types of messages that motivate action – like requesting medication from physicians – can mean the difference between success or failure in a product launch.
1) Learn how the type of cancer a patient is diagnosed with influences their response to messages.
2) Find out how the order of messages variously affects patients across different cancer diagnoses.
3) Understand how a commonly used medical phrase can negatively impact patient and caregiver responses to product marketing messages.
Download, “Concept and Message Testing for Commercial Product Researchers”