Project Description

About This Case Study

Knowing the types of messages that motivate action – like requesting medication from physicians – can mean the difference between success or failure in a product launch. 

1) Learn how the type of cancer a patient is diagnosed with influences their response to messages. 

2) Find out how the order of messages variously affects patients across different cancer diagnoses.

3) Understand how a commonly used medical phrase can negatively impact patient and caregiver responses to product marketing messages.

Download, “Concept and Message Testing for Commercial Product Researchers”

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