Engaging Emails Meet the Mark: Fostering Relationships By Linnea Madsen, Odin Soevik, Zeba Khan Inspire utilizes several strategies to engage with our members; one method is our Activity Summary emails. With the Activity Summary, we feature all new discussion posts, replies and reactions -- the activity – that occurs in all of a member’s communities. Members can choose to receive these summaries on a daily or weekly basis. Or they can opt-out. Over 600,000 Activity Summary emails are sent out on a daily basis to our members. For benchmarks on email engagement in 2018, Campaign Monitor obtained [...]
About Linnea MadsenLinnéa Madsen, Marketing Technologist at Inspire, is a marketer and coder with experience primarily in startups and tech companies. She steered her love of theoretical economics toward a practical application in marketing, working on digital campaigns while based both in the US and abroad. A long-time language student, it wasn't long before her enthusiasm until this love of for spoken language expanded to include computer languages and the study of programming. At Inspire, she conducts experiments to improve email marketing endeavors, provides technical and programming support to the marketing department and as a liaison works developing emails and leading on collaborative projects between the engineering/computer science and marketing teams.
Marketing Technologist at Inspire