Is There Any Way Left To Reach Patients? By Hillary Kuhl As patients rely less on physicians as their ultimate information resource, their treatment decision-making has increased in complexity. Inspire’s most recent Annual Survey found almost a quarter of patients making treatment decisions alone, nearly 70 percent making treatment decisions in collaboration with their physicians and only nine percent leaving the decision to their doctor. Patient involvement in their care has dramatically increased: patients talk about treatment options at least every other doctor visit and almost half said they initiate discussions about new treatment options.1 While [...]
About Hillary KuhlHillary is a digital advertising professional who has experience with diverse client bases; ranging from healthcare, CPG, QSR, automotive, and more. She manages the Client Services team at Inspire which is responsible for all client work including client email campaigns and banner advertisements. Constantly staying on top of the latest digital ad trends, Hillary is always looking for the latest technology that could be utilized for Inspire. She was most recently at MRM/McCann, the digital production AOR for General Motors. Her project and client management skills were utilized for GM’s websites, online advertising, and email blasts. Other experience includes ad operations, creative briefing, project management, analytics/reporting, user acceptance testing and QA.
Vice President Client Services