Richard Tsai

Richard Tsai

About Richard Tsai

Richard is a marketing strategist and digital technologist with specialization in the life sciences, biotech/ biopharmaceutical, and healthcare industries. He has over 10 years of experience in marketing strategy, analysis, product development and management. As the Vice President of Marketing, Richard is responsible for developing the brand and accelerating the growth for Inspire as the leading social network for health. Prior to Inspire, Richard held various commercial roles in the life sciences, and most recently was the Area Director of Marketing at Thermo Fisher Scientific, where he focused on the development and execution of their marketing and digital strategy.
Vice President of Marketing, Inspire

Patient Engagement Leadership Series Part 1: Clinical Trial Participants Are Medical Heroes

Patient Engagement Leadership Series Part 1:  Clinical Trial Participants Are Medical Heroes “I think a hero is any person really intent on making this a better place for all people.”  ~ Maya Angelou In Embracing the Patient Centric Culture, I discussed the paradigm shift facing healthcare. “Instead of doing things for [...]

Find Your SMART: A blueprint for patient engagement

Find Your SMART: A blueprint for patient engagement The drug development process has historically siloed pharmaceutical companies and patients until the time comes for clinical trials. Drug development is a complex, expensive process that requires a lot of expertise. But patients are experts on their own experience of illness and their insights [...]

Tackling the Challenges of Rare Diseases: Introducing RareXcel

Tackling the Challenges of Rare Diseases: Introducing RareXcel Neurofibromatosis is a rare, genetic condition causing tumors to form on nerve tissue all over the body. The masses can grow both internally and externally, often appearing as lumps under the skin surface. People can experience deformities of skeletal structures as well, making this [...]

Humanizing The Brand Experience: Five Ways to Optimize Your Patient-Centric Strategy with Social Media

Humanizing The Brand Experience: Five Ways to Optimize Your Patient-Centric Strategy with Social Media Today, over 65% of American adults are using social media sites, and adoption from seniors (65 and older) has grown from 0% in 2006 to 35% in 2015. This digital transcendence has had profound implications for healthcare and [...]

Do you really hear patients?

Do you really hear patients? Communication breakdowns between healthcare providers, patients, and caregivers can have profound impacts on long-term health.  Even for those not working directly with patients, as payers, hospital administrators and life science industry professionals, it is crucial to learn from documented failures in communication. As an example, consider parents [...]

Why Storytelling Builds Brands

Why Storytelling Builds Brands At the Cancer Moonshot Summit in June 2016,  Vice President Joe Biden shared a story of something that many patients and caregivers have experienced.  During his son Beau Biden’s cancer treatment, Beau’s medical records needed to be transferred from one hospital to another a thousand miles away.  Because [...]

Embracing The Patient-Centric Culture

Embracing The Patient-Centric Culture American physicist and philosopher, Thomas Kuhn said that throughout history, science goes through periods of “normal science” and change.  In periods of “normal science,” everyone is “committed to the same rules and standards for scientific practice,” Kuhn wrote in his 1962 book, The Structure of Scientific Revolutions.  Change occurs [...]