Dave Taylor

Dave Taylor

About Dave Taylor

Dave has worked with over 70 brands and 30 companies across dozens of therapeutic categories to address a wide array of business questions. Before joining Inspire, he worked for several prominent research vendors, executing both quantitative and qualitative studies. Dave earned his BBA in Marketing from Temple University and his MBA in Marketing at Saint Joseph’s University.
Director, Market Research

The Case for Online Consumer Recruiting

The Case for Online Consumer Recruiting Over the past few years, recruiting for consumer healthcare market research has undergone a drastic change. In the past, pharma clients would take their business questions to their research vendors, who could easily leverage panel companies to fill the desired project samples and ultimately deliver successful [...]

What Do Patients Wish Their Doctors Knew?

What Do Patients Wish Their Doctors Knew? For the better part of the 21st century, researchers from academia and the pharmaceutical industry have observed, recorded, and attempted to influence the physician-patient power dynamic.  As one such study revealed in 2001, both physicians and patients have “power”; but differences in “in-office priorities” [...]

What Do Patients and Caregivers Know about Immunotherapy?

What Do Patients and Caregivers Know about Immunotherapy? Inspire’s Immunotherapy Awareness and Perceptions Survey According to a 2012 study, patient activation means “having the knowledge, skills, and confidence to manage one’s health.”  The study confirmed that better health outcomes are typically associated with greater patient knowledge and activation.1  As the field of [...]

Mobilizing Pharma: Mobile Apps and Devices

Mobilizing Pharma: Mobile Apps and Devices Today, fifty percent of Inspire’s members come to the community through their smartphones.  Another twenty percent came through tablets.1  Mobile behavior has changed so much in just a few years that we wondered how patients are using mobile apps on their devices to manage their health [...]

The Case for Patient-Centric Tailoring to Improve Brand Outcomes

The Case for Patient-Centric Tailoring to Improve Brand Outcomes One of the main objectives in both marketing and health education is to reach the right individuals with the right messaging in an attempt to change their behavior.  This is the value of patient centricity in healthcare.  Patient-centric messaging not only provides useful [...]

Patient-Centricity, Health Literacy and Pharma

Patient-Centricity, Health Literacy and Pharma According to an IBM white paper, “Patient-centric models put the needs of the patient first, but require greater patient responsibility and accountability.”1 This is a challenge.  Making the best possible decisions about one’s health requires a set of skills and resources that about 90 million people - [...]

The Patient-Industry Connection: Building Brand Loyalty

The Patient-Industry Connection: Building Brand Loyalty Many patients don’t know which pharmaceutical companies are responsible for the medications they take. What Patients Say About Their Relationship With Industry Over the last two years, Inspire’s Annual Survey illustrates this insight with little change from year to year. Despite regular medication usage, the majority [...]

A Researcher’s Goldmine: Quality, Motivated Participants, Fast

A Researcher's Goldmine: Quality, Motivated Participants, Fast Seventeen years.  That’s the average lag time between early clinical research efforts and real, positive, public health, pharmaceutical, or clinical interventions.1  Contributing to this delay is recruitment: the daunting task of finding and retaining willing participants for clinical trials and subsequent market [...]